Cultural Change: Increase innovation awareness and enthusiasm.
Overview:
Creating a culture for IP protection and awareness is a challenge. IP is a complex subject that is very difficult to understand whether you are a novice or a seasoned business or technical professional. Educating everyone with tailored IP training will provide the guidance and motivation for changing employees’ hearts and minds.
Experience:
Cultural Shift Over Time
Developed and implemented global and tailored training courses on IP resulting in the tripling of potential invention notifications for patenting considerations, significantly improved IP awareness, and enhancing issue identification, thus minimizing IP risks.
Worked with business to implement strategies for utilizing IP, creating leverage where none existed, resulting in significant increase in sales and profitability. Implemented defensive IP position supporting business strategy delaying competitor entrant while protecting against competitive IP threats.
Created competitive monitoring programs for identifying potential licensing opportunities, implementing product innovation processes for clearing and protecting new developments, designing strategies for generating IP positions for strength or potential cross-licensing, facilitating new avenues for technology, and increasing general competitive awareness.
IP training is essential for driving innovation. Too often valuable opportunities are missed not because they do not exist, but because they are overlooked or ignored. Well trained employees will learn to turn simple innovations into your company’s most valuable IP assets. Knowing who to train and how to educate everyone in your company is key.