Why You Need Us

The IP process is complex, decisions are highly time dependent, and cost and government fees are high. Have you heard directives to simply “cut the IP budget by a percentage”, “make it this many dollars”, “keep it flat”, “there is no justification for the expense” or “what business value is this IP adding”? Every inside counsel at one point in their career has heard this from a GC or senior executive.

For most companies, management generally appreciates and understands that IP protection is important, however, the spend is often considered a necessary evil, a nice to have, or not critical.

In all fairness, practically, spending on IP does not sell or make anything, and therefore IP is often seen as a luxury. For this reason, other than protecting the confidential nature of IP, it is often difficult to understand the immediate benefit.

IP Excellence will change these stereotypes, clarify the mystique, and deliver justifiable and measurable shareholder value.

IP Excellence is not one thing, it is a mindset, a strategy, a process, and a drive toward competitive advantages for generating realizable business value. If properly implemented and executed it will deliver results to the bottom line, and will increase communication, engagement, and interaction resulting in new and creative strategic business opportunities for maximizing corporate value.

IP Excellence requires commitment, flexibility, creativity, passion, enthusiasm, and business, technical and legal, firsthand, practical, knowledgeable, global IP experience for driving a cultural change. It also must have a directive from the top with clear messaging for its importance.

IP Excellence is expected from boards for compliance, private equity continues to place significant emphasis on IP value, and IP remains a legal strategy for obtaining exclusive competitive advantages. If well executed, business longevity will increase, risks minimized, and valuable assets are protected and preserved.