Protecting intangible property – Trademarks
OVERVIEW:
Whether you are just starting a business or have a portfolio of trademarks, protecting your identity is critical for establishing your unique brand. Trademarks give you the brand protection for your goods and services and help you establish and grow your valuable reputation. What are you doing to protect this investment in goodwill and maintain your brand equity?
EXECUTION:
Created and implemented a comprehensive trademark and domain name protection plan for securing, maintaining, and enforcing these valuable IP. Provided extensive training on proper trademark usages and developed practical guides for best practices for using trademarks.
Implemented systems for monitoring improper trademark and domain name usages and registrations. Developed and implemented strategic initiatives and plans to eliminate counterfeit and grey market goods.
Sometimes patent protection makes no practical sense for the products or services you offer. Therefore, to protect the value of your offerings against competitors and copycats you rely on trademark protection. Trademark enforcement proceedings are different globally with varying proof of infringement requirements. Having the knowledge and experience for success is critical, and understanding the available options essential.